Lily Wong

Content Manager | Digital Editor | Content Marketing Specialist| 

With over two decades of experience in media, advertising, and editorial, Lily has honed her expertise in producing high-quality content tailored to a diverse range of niches, including Design & Architecture, Property, Travel & Hospitality, Health & Beauty, Lifestyle Brands, and more.

In her work, Lily manages the full content lifecycle, covering ideation, briefing, publishing, optimisation, and performance analysis, with hands-on expertise in CMS platforms like WordPress. Her approach blends content strategy, audience engagement, and efficient workflows to strengthen brand presence and drive meaningful outcomes.

She has held leadership roles where she directed editorial and marketing content across web, print, and social media, driving stronger engagement and brand visibility. She also developed digital campaigns that generated new leads and supported business growth. In addition, she led cross-functional teams to align content with marketing, strategy, and analytics goals, ensuring both creativity and performance.

In consultancy projects, Lily has also supported global brands, such as in the airline sector, in internal communications, localisation, and multi-channel content deployment, ensuring brand voice and consistency across regions.

What she enjoys most is working at the crossroads of content creation, editorial strategy, and digital marketing—where creative storytelling meets operational efficiency. She is passionate about helping brands engage audiences, build credibility, and achieve impact through content.